Advertising photography in Dacula, GA for J Walter Thompson for Dunlop Sports. National advertising campaign to launch a new golf product range in the U.S. for this UK based sports equipment manufacturer.
As the client required the image to instill a sense of excitement, and an immediate connection with golf and the product, we opted for an image showing a golfer in a state of euphoric excitement at having achieved his goal.
After casting from multiple talent agencies, and not finding a person whose look we felt would engage with the target audience (amature and professional golfers) we finally found our man among the staff in the marketing department of Dunlop Sports U.S.
During preproduction camera effects testing, we developed an in camera motion blur technique, where we backlit the model with daylight, moved the camera at speed during photography to deliver a trailing blur effect where the sunlight hit the back of the model, and froze the models face using powerful Profoto strobe flash.
Shooting hand held on a 250 mm lens at a shutter speed of 250th of a second, while moving the camera in a sharp right to left movement delivered the look we all liked best.
- location scouting
- photography effects testing
- advertising photography